Craig's tenure as 007 is seen as especially important for the franchise, given the revitalizing effect his gritty portrayal of 007 had on an increasingly stale Bond landscape. In the Heineken Experience in Amsterdam one room is dedicated to James Bond and sometimes props from the latest film are displayed there.Despite ending his Bond career two appearances shy of Sean Connery and Roger Moore (seven each), Daniel Craig ranks highly in the pantheon of legendary actors to don the iconic tuxedo. In September 2021, the commercial 'worth the wait' was released, referring to both the movie's delay and the research that Heineken tasted better after 20 minutes. Heineken has released a 007 related commercials for No Time To Die, featuring Daniel Craig, this time promoting their alcohol free Heineken 0.0 ( watch No Time To Die commercial) and other commercials. The bottle can be clearly seen in the hotel room at L'Americain in Tangier, Morocco, and Bond even uses the beer to discover a secret.įor SPECTRE, Heineken also created a special advertising campaign starring Daniel Craig, read more about it and watch the video here.Īn event was organised at the Hoover Dam where a "Spygie" (selfie) was taken from space of actor Dave Bautista (who plays villain henchman Mr Hinx) and a group of influencers. In the 2015 movie SPECTRE, James Bond once again drinks Heineken beer. The spot, which ran globally, is by brand agency-of-record Wieden & Kennedy, Amsterdam, and directed by Sam Mendes, the film's director. Heineken announced in February 2012 that it would be a partner of the movie SkyFall. The integration, which will include Bond images on packaging, marks the largest activation in the brand's 15-year partnership with the 007 franchise, according to the brewer. Bond, played by Daniel Craig, starred in a Heineken ad together with Bérénice Marlohe. In SkyFall we also see Bill Tanner (Rory Kinnear) drinking a Heineken. Director Sam Mendes told GQ Magazine in June 2012, "There is a moment where he drinks Heineken, or rather a beer. ![]() In the bar scene where Bond is "enjoying death" and playing a drinking game, several Heineken bottles can be seen on the bar and some Heineken crates are placed behind the counter. In SkyFall, Bond finally drinks the beer himself. ![]() Watch Quantum of Solace Heineken commercial Heineken's commercial activities related to Quantum of Solace included a commercial featuring Bond girl Camille (Olga Kurylenko). The ad, directed by Oscar winning director Steven Gaghan, was shot on the Casino Royale set in the Czech Republic and broadcast in 30 and 45 second versions on TV and cinemas through-out November and December 2006. Heineken beer bottles can be spotted in Casino Royale, for example in the shopping area of the Miami airport, but again, Bond doesn't drink it himself. The accompanying advertising campaign included a television commercial featuring Eva Green, who stars as Vesper Lynd in the film. Watch Die Another Day Heineken commercial A funny commercial featuring John Cleese as Q was released at the time of the movie. Heineken is also mentioned in the closing credits. The hoodlums sitting at the table near the Hotel de los Organos bar are drinking bottles of Heineken. Heineken beer is displayed prominently in the movie, but Bond doesn't drink it. Heineken once again released ads related to 007 and The World is Not Enough, introducing the slogan "Some things shouldn't be shaken or stirred", for example the ad pictured on the left. ![]() Watch Tomorrow Never Dies Heineken commercial Several kegs of Heineken are seen when the motorcycle briefly skids. A funny commercial was created where several peoples (supposedly) named James Bond say their name, and finally Pierce Brosnan utters the famous name. In the 1989 film Licence to Kill he orders a Budweiser with a lime (although never gets to drink it), and in 2008’s Quantum of Solace he has a beer with Felix Leiter in a Bolivian bar.įor each film they are involved with, Heineken produces tv commercials and 007 branded bottles and other collectibles, many of which can be found on eBay.ĭuring the rooftop motorcycle chase in Saigon, Bond returns the bike to street level by using a parked truck which carries cases of Heineken beer as a ramp. The literary character was known to occasionally order a beer (including Löwenbräu, Miller High Life and Red Stripe), typically favoring pale lagers. Though beer drinking may seem like a radical departure for 007, it is not the first time he’s had a beer, either on screen or on the page. ![]() Heineken has been a partner of the James Bond film franchise since Tomorrow Never Dies (1997), but James Bond himself only drinks the Dutch beer in the latest films SkyFall (2012) and SPECTRE (2015).
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